so, ms. freund, when you were talking about seniors being willing to pay the $11, is that because they understand how much a car costs them to maintain, to insure, to drive? >> senator collins, i'm not sure they understand that on any kind of a sort of conscious or cognitive level. but i do think that people truly are willing to pay for service that they need and know will help them remain independently in their homes. even our itn users who use the service very, very, very often are spending far less than it costs to support a private automobile. you know, those numbers are shocking, i know, but numbers are numbers. and reality doesn't go away. those are free consumer choices. people will willingly spend 20% of household income on transportation, and i think that -- i mean, to me, that's the big pot of gold. to me, that's not bad news. to me, that's good news. all we need to do is provide a service that they want, and they'll pay for it. >> exactly. i think that's why when one at first hears